1 00:00:00,000 --> 00:00:02,417 TODD BONNEWELL: Good morning, everybody. 2 00:00:02,417 --> 00:00:03,751 I'm going to get started. 3 00:00:03,751 --> 00:00:05,417 My name is Todd with MadeOpen.com. 4 00:00:05,751 --> 00:00:08,542 Is the sound all right out there.? 5 00:00:08,542 --> 00:00:09,542 Yeah? 6 00:00:09,542 --> 00:00:10,542 All right. 7 00:00:10,542 --> 00:00:14,042 It looks like our chairs didn't meet their expectations with the number 8 00:00:14,042 --> 00:00:16,999 of people, but I appreciate everybody coming 9 00:00:16,999 --> 00:00:19,918 out this morning, and I'm going to get started 10 00:00:19,918 --> 00:00:22,626 by talking about capitalism. 11 00:00:22,999 --> 00:00:27,834 Why we have it, what the need for it is, and what we need to do as a people 12 00:00:27,834 --> 00:00:30,626 to to move forward in a direction that makes 13 00:00:30,626 --> 00:00:34,167 a little more sense to to everybody here and everyone we 14 00:00:34,167 --> 00:00:36,083 know and love. 15 00:00:36,209 --> 00:00:40,918 So to get started, basically capitalism and government 16 00:00:40,918 --> 00:00:46,250 are just two systems that we as people created. 17 00:00:46,999 --> 00:00:48,999 This is nothing that we were we happened 18 00:00:48,999 --> 00:00:51,918 to be born with, it but it was nothing that was here 19 00:00:51,918 --> 00:00:53,918 before we got here. 20 00:00:53,918 --> 00:00:57,626 We as people created these systems and why do we create systems? 21 00:00:57,876 --> 00:01:00,083 Well, we have a need. 22 00:01:00,083 --> 00:01:02,751 We have several needs, and we solve problems 23 00:01:02,751 --> 00:01:04,999 through systems. 24 00:01:04,999 --> 00:01:05,999 It's the way we think. 25 00:01:06,083 --> 00:01:09,417 And through time, these systems have been created, 26 00:01:09,417 --> 00:01:12,999 capitalism, through the market solves problems, 27 00:01:12,999 --> 00:01:17,751 there's study on capitalism and markets and supply and demand, 28 00:01:17,751 --> 00:01:22,375 but I'm looking here at more of a fundamental fundamental need 29 00:01:22,375 --> 00:01:27,999 for these systems, and what I see is that markets solve people's problems 30 00:01:27,999 --> 00:01:32,584 and when markets can't solve somebody's problem, that's well, 31 00:01:32,584 --> 00:01:36,125 that's where we create governments. 32 00:01:36,125 --> 00:01:39,751 Governments step in to take care of the problems that markets cannot 33 00:01:39,751 --> 00:01:41,709 or do not solve. 34 00:01:43,876 --> 00:01:46,999 Well why wouldn't a market solve a problem? 35 00:01:46,999 --> 00:01:51,125 If we look at capitalism, we can see the answer to this is pretty evident, 36 00:01:51,125 --> 00:01:54,999 where capitalism being defined as a socioeconomic system, 37 00:01:54,999 --> 00:01:59,459 where goods and services are produced for profit, we see right there, 38 00:01:59,459 --> 00:02:03,999 that the very definition of capitalism is for profit. 39 00:02:03,999 --> 00:02:10,501 If corporations don't see profit, they don't do business there. 40 00:02:10,751 --> 00:02:13,083 So we continue to have problems that 41 00:02:13,083 --> 00:02:16,083 the market doesn't solve. 42 00:02:16,083 --> 00:02:20,876 So we need other systems and we create governments 43 00:02:20,876 --> 00:02:23,209 and problems. 44 00:02:24,999 --> 00:02:28,709 Let's not try if we can all agree here, and please, we'll stop right now, 45 00:02:28,709 --> 00:02:31,999 if anybody you know, and we have a discussion. 46 00:02:31,999 --> 00:02:35,417 If anybody doesn't agree to some level, corporations don't control 47 00:02:35,417 --> 00:02:39,999 the government, that's a I mean, that's a fundamental assumption that 48 00:02:39,999 --> 00:02:42,501 I'm making is that we can agree that 49 00:02:42,501 --> 00:02:47,417 without corporations, governments will act a little more efficiently, and 50 00:02:47,417 --> 00:02:50,167 a lot of the problems that we have created 51 00:02:50,167 --> 00:02:55,501 by these two systems are problems that are not people problems. 52 00:02:55,501 --> 00:03:00,751 These are problems that have been given to us by these institutions. 53 00:03:00,999 --> 00:03:04,083 So to say it's not to say that we don't need government 54 00:03:04,083 --> 00:03:06,834 or their systems are bad. 55 00:03:06,834 --> 00:03:10,999 These are systems that we created to solve these problems. 56 00:03:10,999 --> 00:03:13,999 So what I want to do is fundamentally get at what do we 57 00:03:13,999 --> 00:03:16,834 as people, what do we want? 58 00:03:16,834 --> 00:03:17,876 What do we need? 59 00:03:17,876 --> 00:03:19,125 What are we looking to do? 60 00:03:19,125 --> 00:03:22,083 You know, we have these systems but these are old systems. 61 00:03:22,209 --> 00:03:24,999 You know, these are these are systems that are 62 00:03:24,999 --> 00:03:29,375 great, great relatives, you know, created at some point in time 63 00:03:29,375 --> 00:03:31,792 to solve a problem. 64 00:03:31,834 --> 00:03:34,999 Corruption is entered over time, and but, again, I would try 65 00:03:34,999 --> 00:03:37,792 to stay away from those topics of corruption 66 00:03:37,792 --> 00:03:42,209 because if we can just agree that we can attack capitalism here, and play 67 00:03:42,209 --> 00:03:46,542 the game of capitalism, that some of the government things will those 68 00:03:46,542 --> 00:03:49,125 will shake themselves out and we won't have 69 00:03:49,125 --> 00:03:54,334 to focus our attention there and some problems will just disappear. 70 00:03:54,584 --> 00:04:00,292 And, so what I want to talk about is the is our problems. 71 00:04:00,709 --> 00:04:03,083 What do we have as problems as people. 72 00:04:03,334 --> 00:04:04,626 We have needs. 73 00:04:04,626 --> 00:04:07,584 We have desires excuse me, we have fundamental needs 74 00:04:07,584 --> 00:04:11,334 and desires, food, clothing, shelter. 75 00:04:11,334 --> 00:04:13,751 We have needs of safety which enters 76 00:04:13,751 --> 00:04:17,083 in the whole idea of currency. 77 00:04:17,083 --> 00:04:22,751 What is currency, but just a futures of something that you want or need. 78 00:04:22,751 --> 00:04:24,083 If you didn't want or need anything in the future, 79 00:04:24,083 --> 00:04:27,083 you certainly wouldn't have a need for currency. 80 00:04:28,083 --> 00:04:34,751 So I want us to start thinking about where are we going. 81 00:04:35,834 --> 00:04:38,999 Because I don't think many people are asking that question. 82 00:04:38,999 --> 00:04:42,792 We are all caught up in our day to day stuff and our heads are 83 00:04:42,792 --> 00:04:46,751 down and we work extremely long hours and, you know, 84 00:04:46,751 --> 00:04:50,209 what does this give us in the end? 85 00:04:50,209 --> 00:04:51,209 Where are we going? 86 00:04:51,209 --> 00:04:55,209 And if we lift our heads up for a second, where do we want to be? 87 00:04:55,751 --> 00:04:59,167 And we have to make the simple assumption that we're 88 00:04:59,167 --> 00:05:03,250 automating more and more and more stuff. 89 00:05:03,417 --> 00:05:07,417 And when that stuff gets automated, down this path that we are headed 90 00:05:07,417 --> 00:05:11,667 down now, with our heads down, we eventually get that pink slip, 91 00:05:11,667 --> 00:05:13,751 we get laid off. 92 00:05:13,751 --> 00:05:15,667 Automation, it will solve our problems 93 00:05:15,667 --> 00:05:18,999 but not our problems at this rate. 94 00:05:20,209 --> 00:05:24,542 What we have in the end, we have fully automated corporations. 95 00:05:24,542 --> 00:05:28,083 We have several people standing outside of these corporations saying, 96 00:05:28,083 --> 00:05:32,209 we want your goods or services, and the corporations are saying, yeah, 97 00:05:32,209 --> 00:05:34,876 remember that costs money. 98 00:05:35,125 --> 00:05:38,459 And we say, well, we don't have any jobs anymore. 99 00:05:38,584 --> 00:05:41,209 And the point is, not to have that discussion. 100 00:05:41,209 --> 00:05:43,999 The point is to say, forget that discussion. 101 00:05:43,999 --> 00:05:48,999 Let's talk about what we want and need, assuming we will automate everything. 102 00:05:49,292 --> 00:05:51,834 Because I think that's a simple assumption to make that 103 00:05:51,834 --> 00:05:54,876 at some point in the future, whether it's 5 or 500 years, 104 00:05:54,876 --> 00:05:58,209 that we're going to fully automate everything. 105 00:05:58,292 --> 00:06:00,542 So if we think about that, as a people and say, okay, 106 00:06:00,542 --> 00:06:03,209 how do we control that automation? 107 00:06:03,209 --> 00:06:05,667 Because clearly, the way we're doing it now 108 00:06:05,667 --> 00:06:11,083 is not going to result in the people owning this automation. 109 00:06:12,083 --> 00:06:17,083 So and, again, down that path, nothing I don't believe anything good 110 00:06:17,083 --> 00:06:18,876 is there. 111 00:06:18,876 --> 00:06:21,999 I mean, we can talk for an hour about how we take this thing back, 112 00:06:21,999 --> 00:06:25,999 when everything is fully automated and whether it's redistribution 113 00:06:25,999 --> 00:06:30,167 or wealth, all the revolution, everything that could possibly happen, 114 00:06:30,167 --> 00:06:32,459 let's not get there. 115 00:06:32,459 --> 00:06:35,083 Let's be smarter than the people before us. 116 00:06:35,083 --> 00:06:36,083 Right? 117 00:06:36,083 --> 00:06:39,125 Because after all, isn't this really about the future. 118 00:06:39,125 --> 00:06:42,292 Isn't this about our children and our children's children? 119 00:06:42,501 --> 00:06:45,959 At the end of the day, I'm not working so that my bank 120 00:06:45,959 --> 00:06:48,999 account can be a certain size so that my kids smile 121 00:06:48,999 --> 00:06:52,959 when I die saying, oh, good, I got some money. 122 00:06:53,083 --> 00:06:55,584 I'm looking to make this place better. 123 00:06:55,584 --> 00:06:59,667 I'm looking to make this place better in some substantial ways. 124 00:06:59,667 --> 00:07:01,999 So what would a system look like? 125 00:07:01,999 --> 00:07:03,999 What would everyone here be happy with? 126 00:07:03,999 --> 00:07:06,999 And that's a you know, we're really talking some ideologies 127 00:07:06,999 --> 00:07:11,792 and to me, the most simple answer to that question is to ask people, 128 00:07:11,792 --> 00:07:14,584 what do you want and need? 129 00:07:14,959 --> 00:07:17,959 And what are you willing or able to do? 130 00:07:17,999 --> 00:07:21,542 Now, with these two questions, these are fundamental questions 131 00:07:21,542 --> 00:07:24,751 and I don't think, you know, good or bad people it's not 132 00:07:24,751 --> 00:07:28,999 the answers don't have to be the same, but the questions. 133 00:07:29,792 --> 00:07:35,417 It's that those questions fundamentally resonate with people no matter, 134 00:07:35,417 --> 00:07:38,834 what because it's about them. 135 00:07:38,918 --> 00:07:40,959 It's about the individual. 136 00:07:40,959 --> 00:07:43,999 It's not about the entire collective. 137 00:07:43,999 --> 00:07:46,125 We are asking you, what do you want and need? 138 00:07:46,417 --> 00:07:48,501 Just tell us, because I mean I would certainly rather 139 00:07:48,501 --> 00:07:50,834 be working in the sim where I knew what people 140 00:07:50,834 --> 00:07:54,083 want and needed and these things were measurable. 141 00:07:55,209 --> 00:07:58,876 And then the other side of it is, what are you willing or table to do? 142 00:07:58,876 --> 00:08:01,834 Now, we have not automated everything yet. 143 00:08:01,834 --> 00:08:04,751 So we do have to live in this in this world that we that we still live in, 144 00:08:04,751 --> 00:08:07,542 where not everything is automated. 145 00:08:07,542 --> 00:08:09,209 So what do we do? 146 00:08:09,209 --> 00:08:11,375 We need to figure out a way to still solve problems, 147 00:08:11,375 --> 00:08:14,334 up until the point of automation. 148 00:08:14,501 --> 00:08:18,167 But, again, it's to get the it's to get that vision. 149 00:08:18,167 --> 00:08:19,999 It's to get that collective vision that says, okay, 150 00:08:19,999 --> 00:08:23,083 we know there's this point we want to reach, where everything 151 00:08:23,083 --> 00:08:26,167 is automated and we just kind of get everything that we need, 152 00:08:26,167 --> 00:08:28,542 and we can kind of focus on whatever we want 153 00:08:28,542 --> 00:08:31,083 because everything is automated. 154 00:08:31,083 --> 00:08:32,999 So we can do whatever we want to do. 155 00:08:32,999 --> 00:08:36,250 So it's not to really focus on what that vision would look 156 00:08:36,250 --> 00:08:39,459 like out there, but to say what its fundamental 157 00:08:39,459 --> 00:08:41,999 requirements would be. 158 00:08:41,999 --> 00:08:46,709 And I believe two fundamental columns, wants and needs and what 159 00:08:46,709 --> 00:08:50,417 they are willing and able to do. 160 00:08:52,250 --> 00:08:58,250 When people are willing and able to do, people are able to do amazing things. 161 00:08:58,292 --> 00:09:02,459 We are not at a loss for people doing amazing things. 162 00:09:02,459 --> 00:09:05,334 We are at a loss for direction. 163 00:09:05,334 --> 00:09:08,292 We are at a loss for people doing amazing thins 164 00:09:08,292 --> 00:09:12,999 because they are doing them because they get the self benefit, 165 00:09:12,999 --> 00:09:15,999 not the benefit of humanity. 166 00:09:17,083 --> 00:09:24,083 So if we look at those things, how what are these things. 167 00:09:24,083 --> 00:09:28,709 What are these things that we can how do we arrange these things that we 168 00:09:28,709 --> 00:09:30,792 want and need. 169 00:09:30,999 --> 00:09:35,999 And I believe to have that discussion, we need to be talking 170 00:09:35,999 --> 00:09:39,999 about the only resource in human history that 171 00:09:39,999 --> 00:09:44,999 is not been able to be controlled by force. 172 00:09:45,125 --> 00:09:51,417 So you can't physically control data like you can physically control oil 173 00:09:51,417 --> 00:09:53,999 or land or water. 174 00:09:53,999 --> 00:09:58,417 So we're constantly creating this resource called data and we don't stop 175 00:09:58,417 --> 00:10:00,999 creating this resource. 176 00:10:00,999 --> 00:10:04,417 This resource, we continue to create and we don't create it 177 00:10:04,417 --> 00:10:08,999 in a static way, in a linear fashion in growth. 178 00:10:08,999 --> 00:10:10,125 It is exponential. 179 00:10:10,167 --> 00:10:12,918 You know, what else are we going to be collecting? 180 00:10:12,918 --> 00:10:16,292 It's not just data like location and pictures. 181 00:10:16,292 --> 00:10:19,999 This is medical information. 182 00:10:19,999 --> 00:10:23,876 I mean, we're at the macro level, there's not really a lot to collect. 183 00:10:23,999 --> 00:10:30,250 We have we keep collecting more and more about ourselves, but why? 184 00:10:30,250 --> 00:10:32,542 What are we going to do with all of this data? 185 00:10:32,542 --> 00:10:35,999 Well, it's not us that's doing anything with that data that's that's productive, 186 00:10:35,999 --> 00:10:40,167 that's corporations and we're just getting a glimpse in what we are 187 00:10:40,167 --> 00:10:45,751 all about and into what we do and they are already calling it big data. 188 00:10:45,751 --> 00:10:46,999 What's next? 189 00:10:48,000 --> 00:10:50,542 After big data, what comes? 190 00:10:50,542 --> 00:10:51,626 Huge data? 191 00:10:51,667 --> 00:10:57,999 It just doesn't it's not something that it should be big data small. 192 00:10:57,999 --> 00:11:00,083 It should be big data personal, right? 193 00:11:00,250 --> 00:11:04,167 And we have a lot of talk about data these days and I want 194 00:11:04,167 --> 00:11:07,334 to take a take a few minutes right now to talk 195 00:11:07,334 --> 00:11:10,751 about what data is, because there's a lot of talk 196 00:11:10,751 --> 00:11:13,876 about data privacy, but there's one thing that 197 00:11:13,876 --> 00:11:16,959 is assumed when the word "data privacy" comes 198 00:11:16,959 --> 00:11:19,501 out of somebody's mouth. 199 00:11:19,999 --> 00:11:23,959 They have assumed you don't own your data because the conversation that 200 00:11:23,959 --> 00:11:26,459 ends all conversations about data privacy 201 00:11:26,459 --> 00:11:29,999 is the conversation about data ownership. 202 00:11:30,083 --> 00:11:33,209 You know, they are not on CNN and Fox talking 203 00:11:33,209 --> 00:11:39,083 about data privacy, where, you know, what do the people do with this? 204 00:11:39,083 --> 00:11:40,167 How do they control it? 205 00:11:40,167 --> 00:11:41,667 It is in the peoples. 206 00:11:41,667 --> 00:11:42,667 It's theirs. 207 00:11:42,918 --> 00:11:44,542 It's the corporation's. 208 00:11:44,542 --> 00:11:45,542 It's their data. 209 00:11:45,542 --> 00:11:46,542 It's not our data because if it was our data we wouldn't 210 00:11:46,542 --> 00:11:48,667 need to talk about privacy. 211 00:11:48,999 --> 00:11:52,834 We don't talk about, oh, geez, I hope the mortgage broker that sold me this 212 00:11:52,834 --> 00:11:56,083 house doesn't come in the house and make himself a sandwich 213 00:11:56,083 --> 00:11:58,709 in the middle of the night. 214 00:11:58,999 --> 00:12:02,667 We have certain things that we have to assume that we have the rights 215 00:12:02,667 --> 00:12:06,959 to and that privacy, through ownership is one of them. 216 00:12:06,959 --> 00:12:10,751 And if we're not assuming that we have those rights, then we have you know, 217 00:12:10,751 --> 00:12:13,250 there's much bigger issues. 218 00:12:13,250 --> 00:12:16,542 Those are personal liberties and these are personal freedoms. 219 00:12:18,876 --> 00:12:22,209 These are simple terms of use and we need 220 00:12:22,209 --> 00:12:25,250 to refocus on ownership. 221 00:12:25,626 --> 00:12:28,334 So, what is data? 222 00:12:28,584 --> 00:12:35,250 We have this notion of data being video, pictures, audio, 223 00:12:35,250 --> 00:12:43,999 texts, yet we have four data types and we have thousands of services, 224 00:12:43,999 --> 00:12:49,292 all this to share four data types. 225 00:12:49,292 --> 00:12:50,667 Does that make any sense to anybody here, 226 00:12:50,667 --> 00:12:53,375 that we have thousands of services that your data 227 00:12:53,375 --> 00:12:56,584 is spread over at least tens of services per person here, 228 00:12:56,584 --> 00:13:01,626 where your data is all over the place but you only have four data types. 229 00:13:02,999 --> 00:13:05,999 It makes absolutely no sense to me. 230 00:13:05,999 --> 00:13:08,834 I mean, I understand why and the definition of data I think, 231 00:13:08,834 --> 00:13:12,375 will clarify that in a few different ways. 232 00:13:12,959 --> 00:13:16,459 Those four data types I talk about, that's not all data. 233 00:13:16,834 --> 00:13:20,918 That's all of what we store as data or past data and I believe there's three 234 00:13:20,918 --> 00:13:23,584 tenses when it comes to data. 235 00:13:23,584 --> 00:13:25,999 You have past, present and future. 236 00:13:26,083 --> 00:13:30,083 And I don't to my knowledge, there's nobody talking 237 00:13:30,083 --> 00:13:34,792 about three tenths of data and the reason is your past data 238 00:13:34,792 --> 00:13:39,334 is what you as a person, you feel this emotional attachment 239 00:13:39,334 --> 00:13:43,999 to your past data because that's what you did. 240 00:13:43,999 --> 00:13:45,083 That's where you were. 241 00:13:45,083 --> 00:13:46,083 That's what you know, those are pictures and I'm 242 00:13:46,083 --> 00:13:47,792 the same way. 243 00:13:48,125 --> 00:13:50,209 And that's very valuable to us. 244 00:13:50,667 --> 00:13:54,459 But at the same time, we understand as a people that it's more important 245 00:13:54,459 --> 00:13:58,417 to live in the moment, that right now is more important than what happened 246 00:13:58,417 --> 00:14:01,584 last week, but we still want that stuff. 247 00:14:01,584 --> 00:14:02,918 We still need that stuff. 248 00:14:03,083 --> 00:14:07,083 And our present data is called our attention. 249 00:14:07,751 --> 00:14:12,501 So if I have your attention now, I have your most valuable form of data. 250 00:14:12,501 --> 00:14:14,626 You might want to believe that your pictures 251 00:14:14,626 --> 00:14:17,501 of the past are worth more, but right now, this 252 00:14:17,501 --> 00:14:22,999 is all that makes a purchasing decision, when a corporation looks at data. 253 00:14:22,999 --> 00:14:24,125 It's your attention. 254 00:14:24,125 --> 00:14:27,083 It's the only thing that makes that click happen, because if a pop up comes 255 00:14:27,083 --> 00:14:30,999 up and a better deal appeals, that transaction is gone. 256 00:14:30,999 --> 00:14:34,209 The attention has never met your future data, which is your intention 257 00:14:34,209 --> 00:14:36,125 to do something. 258 00:14:36,250 --> 00:14:41,999 With these three tenses of data, past, present and future, what are these 259 00:14:41,999 --> 00:14:44,125 to a corporation? 260 00:14:44,292 --> 00:14:46,292 How do they value them? 261 00:14:46,626 --> 00:14:49,584 And I will use Facebook as an example, just because they are the biggest 262 00:14:49,584 --> 00:14:52,083 and I don't like them very much. 263 00:14:52,083 --> 00:14:58,083 They are basically allowing you to put your past data somewhere. 264 00:14:58,083 --> 00:15:02,959 This is a very inexpensive resource to store. 265 00:15:02,959 --> 00:15:03,999 We all know this. 266 00:15:04,999 --> 00:15:08,334 But why would they store something for us? 267 00:15:09,292 --> 00:15:11,834 It's so that we come back, right? 268 00:15:11,834 --> 00:15:17,292 So our intention is to come back, so that they have our attention. 269 00:15:17,876 --> 00:15:20,999 And when you see when these three different things, when you start 270 00:15:20,999 --> 00:15:22,999 to look in your daily lives and figure out, 271 00:15:22,999 --> 00:15:26,918 what are these three tenses of data, how do they apply to me? 272 00:15:26,999 --> 00:15:30,999 I'm a data creator and that's the way we need to look at it. 273 00:15:31,083 --> 00:15:33,999 These are data points that don't exist without people. 274 00:15:33,999 --> 00:15:40,459 If you create your own data, past, present and future, how do we do it? 275 00:15:40,459 --> 00:15:41,459 How do we manage it? 276 00:15:41,542 --> 00:15:45,083 Facebook, they certainly have all of them do. 277 00:15:45,083 --> 00:15:46,667 They want your data for the sole reason that you 278 00:15:46,667 --> 00:15:48,375 will come back. 279 00:15:48,375 --> 00:15:52,709 If you don't have the intent to come back, that's it. 280 00:15:52,709 --> 00:15:54,584 Their value is gone. 281 00:15:54,959 --> 00:15:57,751 You know, if everybody had no intention 282 00:15:57,751 --> 00:16:03,459 to return to Facebook tomorrow, what would the stock do? 283 00:16:03,459 --> 00:16:07,292 It would have little to no value because it's about people's intention. 284 00:16:07,292 --> 00:16:10,584 And people don't realize the value of this intention. 285 00:16:10,792 --> 00:16:14,999 That's where I really want to focus our efforts, 286 00:16:14,999 --> 00:16:19,751 is on capturing your intent and your attention in order 287 00:16:19,751 --> 00:16:24,876 to compete in this game that we have inherited. 288 00:16:24,959 --> 00:16:28,375 I believe that we can compete within capitalism, 289 00:16:28,375 --> 00:16:34,250 to have companies that are run by people, that create automated things 290 00:16:34,250 --> 00:16:39,375 that do automated things that play in the market. 291 00:16:39,542 --> 00:16:44,667 But in the end, their responsible to the people. 292 00:16:44,667 --> 00:16:46,417 Because that's not what we have now. 293 00:16:46,999 --> 00:16:49,999 And we all know this and, you know, we have government officials telling us 294 00:16:49,999 --> 00:16:52,667 that we can't get anything done here. 295 00:16:52,667 --> 00:16:53,751 We can't do anything. 296 00:16:53,834 --> 00:16:55,626 And we as the people say, well, that's your job, 297 00:16:55,626 --> 00:16:59,292 but they say that's injure job as a people to direct us. 298 00:16:59,292 --> 00:17:00,999 So we're at this standstill. 299 00:17:00,999 --> 00:17:02,667 Where nobody knows what to do. 300 00:17:02,667 --> 00:17:05,584 We have too many you know, I see at the midpoint of my life, 301 00:17:05,584 --> 00:17:08,292 I see I look back and see the generations coming 302 00:17:08,292 --> 00:17:11,083 and these some are smart people. 303 00:17:11,501 --> 00:17:15,709 And I believe that I already need I feel like I already need to get 304 00:17:15,709 --> 00:17:19,375 out of the way and one of the biggest problems we have 305 00:17:19,375 --> 00:17:23,584 in corporations, it's greed, and the inability to get things 306 00:17:23,584 --> 00:17:26,999 out of the way and let it progress. 307 00:17:28,125 --> 00:17:30,292 It's an older generation. 308 00:17:30,292 --> 00:17:31,709 We evolve as people. 309 00:17:31,709 --> 00:17:35,918 So what we need to do, we need to take this back, and we can do this 310 00:17:35,918 --> 00:17:40,751 by concentrating and focusing on this resource called data that, again, 311 00:17:40,751 --> 00:17:44,083 nobody is stopping us from diverting our attention 312 00:17:44,083 --> 00:17:46,501 from somewhere else. 313 00:17:46,501 --> 00:17:49,999 No be is stopping us from saying, I'm not going to Facebook anymore. 314 00:17:50,459 --> 00:17:52,959 Nobody is stopping us. 315 00:17:52,959 --> 00:17:53,999 That's capitalism. 316 00:17:54,125 --> 00:17:58,250 All I'm saying is we have technology. 317 00:17:58,250 --> 00:18:01,999 We have this cloud technology that can provide some incredible value. 318 00:18:03,751 --> 00:18:08,999 You know, when I first saw a cloud offering, I couldn't believe it. 319 00:18:08,999 --> 00:18:11,375 I said, why even try to compete? 320 00:18:11,375 --> 00:18:12,999 Why to create products or services anymore, 321 00:18:12,999 --> 00:18:16,501 because they're just weak incremental steps. 322 00:18:16,501 --> 00:18:18,083 It is a new way to share a picture. 323 00:18:18,167 --> 00:18:20,709 Now, yeah, great, there's power there, I can you know, you look 324 00:18:20,709 --> 00:18:23,459 at the power of the cloud and the storage and the computing 325 00:18:23,459 --> 00:18:25,999 and it's it's absolutely amazing. 326 00:18:25,999 --> 00:18:29,999 And what I believe we need to do, is just take and tone it back 327 00:18:29,999 --> 00:18:32,667 and make it personal. 328 00:18:32,792 --> 00:18:36,999 We talk about a personal cloud here. 329 00:18:36,999 --> 00:18:42,125 Just imagine a personal cloud is all the power of a cloud for you. 330 00:18:42,459 --> 00:18:49,292 So now you have that unbelievable computing power at your fingertips. 331 00:18:49,292 --> 00:18:52,083 You know, and we a lot of us have already seen this. 332 00:18:52,125 --> 00:18:56,292 We understand, but it's about getting people behind it. 333 00:18:56,292 --> 00:18:58,999 We are thought leaders these days. 334 00:18:58,999 --> 00:18:59,999 You know? 335 00:18:59,999 --> 00:19:03,459 Geeks used to not be thought leaders, right? 336 00:19:03,459 --> 00:19:04,459 Now we are. 337 00:19:04,459 --> 00:19:09,876 Now we dictate what comes, what happens, you know, smartphones, 338 00:19:09,876 --> 00:19:15,918 50% US adoption of the smartphone in five years. 339 00:19:15,918 --> 00:19:16,918 That's amazing. 340 00:19:16,999 --> 00:19:17,999 We did that. 341 00:19:17,999 --> 00:19:19,999 Not corporations. 342 00:19:19,999 --> 00:19:20,999 It was people. 343 00:19:21,083 --> 00:19:25,667 So if we concentrate on taking our data and owning it, 344 00:19:25,667 --> 00:19:30,459 through any means, such a person such as a personal cloud, 345 00:19:30,459 --> 00:19:36,999 we can start to really look at what our intentions are, excuse me. 346 00:19:36,999 --> 00:19:38,501 What our intentions are and what our attention 347 00:19:38,501 --> 00:19:41,375 is and how we move things forward. 348 00:19:44,083 --> 00:19:48,375 So this personal cloud, if you think about it, 349 00:19:48,375 --> 00:19:55,125 from the perspective of communication, is a great is a great introduction 350 00:19:55,125 --> 00:19:58,167 to the personal cloud. 351 00:19:58,167 --> 00:20:02,292 When a telemarketer calls me, instead of getting my phone, Twilio 352 00:20:02,292 --> 00:20:06,999 will route it to my personal cloud and it will say, geez, look it 353 00:20:06,999 --> 00:20:09,959 up in my contact list and say this person 354 00:20:09,959 --> 00:20:12,250 is not known by you. 355 00:20:12,459 --> 00:20:16,584 And when that happens, I haven't been notified yet. 356 00:20:16,584 --> 00:20:18,709 There's no need for me to be notified yet. 357 00:20:18,999 --> 00:20:22,292 My personal cloud handles it and it immediately puts this person 358 00:20:22,292 --> 00:20:24,834 into a queue that says if you are willing 359 00:20:24,834 --> 00:20:28,999 to if you are interested in talking to Todd, he's available and his time 360 00:20:28,999 --> 00:20:33,459 is worth $15 a minute and here's the credit card account. 361 00:20:33,626 --> 00:20:39,584 So the information can be taken and I get paid for my time. 362 00:20:41,751 --> 00:20:44,334 It doesn't matter what that attention is. 363 00:20:44,334 --> 00:20:47,292 I gave an example of a phone call as being a way 364 00:20:47,292 --> 00:20:50,999 to put our attention on something. 365 00:20:50,999 --> 00:20:52,709 But it's anything. 366 00:20:52,999 --> 00:20:54,626 It's a it's YouTube. 367 00:20:54,626 --> 00:20:57,999 Like, why do we get interrupted with commercials? 368 00:20:58,292 --> 00:21:01,083 That's so it just doesn't even make sense. 369 00:21:01,083 --> 00:21:03,834 Like you irritate the consumer, the advertiser doesn't get their value 370 00:21:03,834 --> 00:21:05,209 out of it. 371 00:21:05,209 --> 00:21:07,999 Just show 'em all to me at one time. 372 00:21:07,999 --> 00:21:09,626 I don't need to be interrupted. 373 00:21:09,626 --> 00:21:13,125 These things are you know, this is us taking back our attention. 374 00:21:13,125 --> 00:21:16,083 This is us putting forth better technology 375 00:21:16,083 --> 00:21:19,999 for people, for corporations, to still compete, 376 00:21:19,999 --> 00:21:26,083 but we slowly grab back some of this attention and intention. 377 00:21:27,083 --> 00:21:32,999 Intention is very powerful, because if we knew what everybody 378 00:21:32,999 --> 00:21:37,834 wants and needs, that's their intention. 379 00:21:37,834 --> 00:21:39,501 If we knew what we wanted and needed we could deliver on it 380 00:21:39,501 --> 00:21:41,876 and we can deliver on it in a much better way than 381 00:21:41,876 --> 00:21:44,459 the market currently delivers on it. 382 00:21:44,667 --> 00:21:48,999 These companies guessing at what we need and these companies 383 00:21:48,999 --> 00:21:52,959 competing to create products that are ultimately 384 00:21:52,959 --> 00:21:58,751 the same, but they're all terrible, because one has got the best screen, 385 00:21:58,751 --> 00:22:04,334 one's got the best keyboard, one's got the best radio, and in the end, 386 00:22:04,334 --> 00:22:07,125 you don't have a full solid product 387 00:22:07,125 --> 00:22:14,417 because you have ten genius scientists trying to create the next best screen. 388 00:22:14,501 --> 00:22:16,542 All competing against each other. 389 00:22:16,542 --> 00:22:20,999 None of them sharing any of their information, and then 390 00:22:20,999 --> 00:22:26,999 the winner these genius scientists have to go off and figure 391 00:22:26,999 --> 00:22:31,999 out different ways to solve the problem. 392 00:22:32,667 --> 00:22:36,709 That doesn't sound like innovation to me. 393 00:22:36,709 --> 00:22:38,709 That sounds like inefficiency. 394 00:22:38,709 --> 00:22:42,250 And what I'm saying is if we just need one screen. 395 00:22:42,751 --> 00:22:45,834 I don't need one screen for a smartphone, one screen 396 00:22:45,834 --> 00:22:47,959 for whatever it is. 397 00:22:48,083 --> 00:22:49,751 I don't need any more than that. 398 00:22:49,751 --> 00:22:53,083 But corporations, you know, through patents and trademarks, 399 00:22:53,083 --> 00:22:56,999 they have to they have to do it this way. 400 00:22:56,999 --> 00:22:58,209 This is the game they play. 401 00:22:58,209 --> 00:22:59,209 Right? 402 00:22:59,209 --> 00:23:01,167 And I'm just saying, enough is enough. 403 00:23:01,626 --> 00:23:03,167 We're sick of playing your game. 404 00:23:03,167 --> 00:23:04,167 It's not fun. 405 00:23:04,167 --> 00:23:05,584 It creates problems. 406 00:23:05,584 --> 00:23:11,876 If you look at the problems of people, you have simple things. 407 00:23:11,876 --> 00:23:13,876 When you look at the problems that corporations 408 00:23:13,876 --> 00:23:16,999 and governments create, this is war! 409 00:23:16,999 --> 00:23:18,709 This is genocide. 410 00:23:18,834 --> 00:23:20,751 This is terrorism! 411 00:23:21,083 --> 00:23:23,959 These are not nice problems and these are problems that we 412 00:23:23,959 --> 00:23:27,501 as people inherit from systems that we created. 413 00:23:27,999 --> 00:23:30,792 It doesn't make any sense to me. 414 00:23:30,959 --> 00:23:34,918 I mean, maybe I'm nuts but, you know, I'm here talking to you people 415 00:23:34,918 --> 00:23:39,626 because this again, you are the thought leaders out here. 416 00:23:39,626 --> 00:23:41,542 You are the people that are going to take these messages back 417 00:23:41,542 --> 00:23:44,999 to your friends and to your family and pass it along. 418 00:23:44,999 --> 00:23:46,584 We are trying to do something. 419 00:23:46,584 --> 00:23:48,375 At MadeOpen.com, what we are trying to do 420 00:23:48,375 --> 00:23:51,667 is we are trying MadeOpen.com is me. 421 00:23:51,999 --> 00:23:53,417 It's one person. 422 00:23:53,542 --> 00:23:56,375 And I'm not afraid to admit it and I work for you. 423 00:23:57,417 --> 00:23:58,876 That's it. 424 00:23:58,876 --> 00:23:59,999 Who else works for you? 425 00:23:59,999 --> 00:24:03,999 I'm trying to figure out what point out into the future we need to get to, 426 00:24:03,999 --> 00:24:06,209 and I want feedback. 427 00:24:06,209 --> 00:24:07,250 This is why I'm here. 428 00:24:07,250 --> 00:24:11,292 I'm trying to figure out where we get to, and then how we get there. 429 00:24:11,292 --> 00:24:14,250 And then within my lifetime, make as much progress as I can 430 00:24:14,250 --> 00:24:18,626 to that end because then at least this way, I can tell my kids, hey, 431 00:24:18,626 --> 00:24:20,083 I tried. 432 00:24:20,083 --> 00:24:21,083 Right? 433 00:24:21,501 --> 00:24:23,999 Sorry, the world sucks but I tried. 434 00:24:23,999 --> 00:24:27,083 I didn't just, you know, do what a lot of people do, go to work every day 435 00:24:27,083 --> 00:24:29,584 and hope things get better. 436 00:24:29,584 --> 00:24:31,876 Hope somebody is out there working for me. 437 00:24:31,959 --> 00:24:34,667 So I'm looking for people to work with me. 438 00:24:34,834 --> 00:24:38,417 I'm looking for ideas and I and it's not over. 439 00:24:38,501 --> 00:24:41,250 I want to talk a little bit more about the personal cloud and what 440 00:24:41,250 --> 00:24:44,167 the benefits of that, because I believe that fundamentally, 441 00:24:44,167 --> 00:24:47,751 I'm here to talk about the direction and I believe the personal cloud 442 00:24:47,751 --> 00:24:50,792 is the first way in which we change that. 443 00:24:50,834 --> 00:24:54,167 Because, again, with a personal cloud, that's your data. 444 00:24:54,167 --> 00:24:55,250 That's your control. 445 00:24:55,250 --> 00:24:56,501 So we just solved the problem of privacy, 446 00:24:56,501 --> 00:25:00,999 by instituting one simple technology so that you can put all of your stuff 447 00:25:00,999 --> 00:25:04,542 in one place, see it how you want to see it. 448 00:25:05,250 --> 00:25:08,334 So I will give a couple of examples of what we can do 449 00:25:08,334 --> 00:25:10,626 with a personal cloud. 450 00:25:13,709 --> 00:25:15,959 First of all, I believe security becomes 451 00:25:15,959 --> 00:25:17,999 a much easier issue. 452 00:25:18,417 --> 00:25:21,375 If somebody at Facebook tries to log into ten times into my account, 453 00:25:21,375 --> 00:25:23,334 guessing passwords. 454 00:25:23,417 --> 00:25:27,459 I don't know what Facebook's policy is, but I know what my policy 455 00:25:27,459 --> 00:25:31,250 is and I know what your policy would be. 456 00:25:31,250 --> 00:25:34,292 And that's more important than what anybody else's policy S. 457 00:25:34,292 --> 00:25:38,792 as soon as you start controlling your data you make these decisions. 458 00:25:38,792 --> 00:25:41,709 You control what happens when somebody comes in. 459 00:25:41,999 --> 00:25:43,501 To your personal cloud. 460 00:25:43,584 --> 00:25:44,876 Right? 461 00:25:44,876 --> 00:25:48,083 And this is a personal cloud, it's just an abstract idea. 462 00:25:48,083 --> 00:25:49,709 There's people abstract idea. 463 00:25:50,751 --> 00:25:55,626 It's an abstract idea of sharing stuff. 464 00:25:55,834 --> 00:25:58,459 You have four data types. 465 00:25:58,959 --> 00:26:01,083 And all of these services, they're spread 466 00:26:01,083 --> 00:26:05,709 across and that right there, you know this whole API revolution we 467 00:26:05,709 --> 00:26:08,667 are seeing, it's not because companies want 468 00:26:08,667 --> 00:26:13,250 to share their data, right, their data, not your data. 469 00:26:13,250 --> 00:26:16,501 They don't want to share their data with their competition. 470 00:26:16,999 --> 00:26:20,959 These are grown men, who can't make an agreement. 471 00:26:20,999 --> 00:26:21,999 Right? 472 00:26:21,999 --> 00:26:24,125 These are it's crazy, but it's the world we live in, 473 00:26:24,125 --> 00:26:28,584 and these APIs are supposed to give us more access. 474 00:26:28,751 --> 00:26:32,083 It's neat because, yes, we can do some cool stuff. 475 00:26:32,083 --> 00:26:34,083 What if it was in one place. 476 00:26:34,083 --> 00:26:38,292 What if all of your data set in one location? 477 00:26:38,292 --> 00:26:39,999 What could you do with it then? 478 00:26:40,417 --> 00:26:43,918 You could do some amazing things because now all of your data can talk 479 00:26:43,918 --> 00:26:46,999 to each other and it's not about today. 480 00:26:47,083 --> 00:26:49,834 You know, today we live in this moment, where we think, wow, 481 00:26:49,834 --> 00:26:53,417 look at all of this data we are collecting, right? 482 00:26:53,417 --> 00:26:56,626 The location data, you know, movement data, it's it's going 483 00:26:56,626 --> 00:27:00,083 to get smaller and smaller where it's medical data, 484 00:27:00,083 --> 00:27:03,959 and embedded devices and wearable devices and when this 485 00:27:03,959 --> 00:27:09,250 happens, and we're collecting more and more data, what's enough? 486 00:27:09,751 --> 00:27:10,751 You know? 487 00:27:10,751 --> 00:27:13,751 How can we make that data intelligently talk to each other? 488 00:27:13,751 --> 00:27:15,375 You know, home automation, devices within home automation, 489 00:27:15,375 --> 00:27:17,999 not being able to control those. 490 00:27:18,417 --> 00:27:21,542 At what point do we get control back? 491 00:27:21,542 --> 00:27:23,459 Well, it's when the market demands it. 492 00:27:23,459 --> 00:27:26,250 It's when somebody puts something um on a crowd funding site 493 00:27:26,250 --> 00:27:30,959 to get funding to create something that's open source. 494 00:27:31,083 --> 00:27:34,375 I'm saying, let's make everything open, right? 495 00:27:34,375 --> 00:27:36,292 It's not about this initiative with government 496 00:27:36,292 --> 00:27:38,959 to make open government. 497 00:27:38,959 --> 00:27:40,083 It doesn't make any sense. 498 00:27:40,083 --> 00:27:42,209 They are just opening up more of our data. 499 00:27:42,250 --> 00:27:45,292 That's not beneficial to us necessarily. 500 00:27:45,292 --> 00:27:47,334 The corporations I'm sure are loving it. 501 00:27:47,334 --> 00:27:49,250 But it's not for us. 502 00:27:49,501 --> 00:27:53,834 When I say open, I mean control your date first. 503 00:27:53,834 --> 00:27:55,334 Own your data first. 504 00:27:55,918 --> 00:27:57,459 Then share it. 505 00:27:57,459 --> 00:27:58,667 Then open it. 506 00:27:58,667 --> 00:27:59,667 Right? 507 00:27:59,667 --> 00:28:00,999 Then give it to who you want. 508 00:28:00,999 --> 00:28:04,375 Because I for one am willing to share everything 509 00:28:04,375 --> 00:28:10,334 about myself anonymously to research groups, who are trying 510 00:28:10,334 --> 00:28:15,999 to solve big problems, like cancer, diabetes. 511 00:28:16,334 --> 00:28:21,083 Let's I'm willing to tell people what I eat, what my and what my pulse 512 00:28:21,083 --> 00:28:25,501 is at any given time, all of my vitals anonymously. 513 00:28:25,751 --> 00:28:28,667 Imagine what that graph looks like. 514 00:28:29,792 --> 00:28:32,999 That's what we will be dealing with in a few years. 515 00:28:32,999 --> 00:28:34,999 This is not something that's not coming. 516 00:28:35,542 --> 00:28:37,292 This is certainly coming. 517 00:28:37,334 --> 00:28:40,751 So all I want to do is look out there and say, how are we going 518 00:28:40,751 --> 00:28:43,792 to manage this when we get there? 519 00:28:43,792 --> 00:28:45,999 How will we manage this amount of data? 520 00:28:46,083 --> 00:28:50,999 How do we take our attention and intention and start to use it 521 00:28:50,999 --> 00:28:55,501 in a way that benefits us instead of them? 522 00:28:55,999 --> 00:28:58,999 And I believe if we put options in front of people, 523 00:28:58,999 --> 00:29:03,751 who know what these things are that I'm talking about, again, this 524 00:29:03,751 --> 00:29:08,792 is very little education to take back to your loved ones. 525 00:29:08,959 --> 00:29:10,125 Four data types. 526 00:29:10,125 --> 00:29:12,876 Why are we sharing so much with so many different people when we 527 00:29:12,876 --> 00:29:15,501 only have four things we share? 528 00:29:15,501 --> 00:29:17,999 Why don't I have one application for pictures? 529 00:29:18,999 --> 00:29:21,792 And then the three tenses, to actually think, what 530 00:29:21,792 --> 00:29:24,999 is this data that we are talking about. 531 00:29:25,292 --> 00:29:28,999 Why do we think of video images, audio and text, 532 00:29:28,999 --> 00:29:34,083 and why done we think about attention and intention. 533 00:29:34,167 --> 00:29:36,834 Where is the privacy policy talk on that. 534 00:29:38,250 --> 00:29:41,999 If we focus on growing something that can manage 535 00:29:41,999 --> 00:29:46,918 your attention and your intention, through data ownership, such 536 00:29:46,918 --> 00:29:50,626 as a personal cloud, then what you do is you have 537 00:29:50,626 --> 00:29:54,709 the power of your data at your disposal. 538 00:29:54,959 --> 00:29:57,999 You can run applications within your own personal cloud, 539 00:29:57,999 --> 00:30:01,209 not let anything out, you know, these are again, 540 00:30:01,209 --> 00:30:04,250 smartphone adoption five years. 541 00:30:04,250 --> 00:30:06,083 We can do the same thing we did with smartphones, we can do 542 00:30:06,083 --> 00:30:08,083 with personal clouds. 543 00:30:08,083 --> 00:30:09,584 We have the technology. 544 00:30:09,584 --> 00:30:10,584 It's available. 545 00:30:10,584 --> 00:30:11,584 You know? 546 00:30:11,584 --> 00:30:14,542 So what I'm trying to do is get people behind this movement, 547 00:30:14,542 --> 00:30:18,125 get people at Made Open talking about this. 548 00:30:18,125 --> 00:30:19,999 I'm going to be much more active leading 549 00:30:19,999 --> 00:30:23,626 up to this, I have been doing a lot of work. 550 00:30:23,626 --> 00:30:27,167 So I haven't been as active on that and the Twitter account but it's 551 00:30:27,167 --> 00:30:31,083 at MadeOpen.com or at Made Open and what better than using 552 00:30:31,083 --> 00:30:34,959 the social networks to their own demise. 553 00:30:34,959 --> 00:30:38,459 Let's organize through the resources we have 554 00:30:38,459 --> 00:30:45,751 and organize the slow, dismantling of these corporations, right? 555 00:30:45,751 --> 00:30:48,999 So that we as people can step out and live our lives and not have 556 00:30:48,999 --> 00:30:53,292 to deal with these measures, these unnatural pressures that we deal 557 00:30:53,292 --> 00:30:57,292 with, that make people break, that create this overpopulation 558 00:30:57,292 --> 00:30:59,250 in our prisons. 559 00:30:59,999 --> 00:31:04,542 And let's fix the efficiencies of these corporations, you know, 560 00:31:04,542 --> 00:31:08,083 that over population of prisons is a great example 561 00:31:08,083 --> 00:31:11,709 of where corporations and governments is a system 562 00:31:11,709 --> 00:31:15,459 not only failed but they leave you believing how this 563 00:31:15,459 --> 00:31:17,667 happened, right? 564 00:31:17,667 --> 00:31:22,250 How was it that we have a system, a penal system where we incarcerate 565 00:31:22,250 --> 00:31:25,918 people and it's not profitable. 566 00:31:25,918 --> 00:31:27,584 So the market can't take care of it. 567 00:31:27,584 --> 00:31:29,999 So government comes in and says we will take care of it, 568 00:31:29,999 --> 00:31:33,792 and at some point, government says, we can't do this as efficiently 569 00:31:33,792 --> 00:31:37,292 as a corporation, so let the corporation do it. 570 00:31:37,292 --> 00:31:42,999 So something that wasn't profitable, all of a sudden became profitable. 571 00:31:43,999 --> 00:31:47,959 That's not even in my mind, it's not even possible. 572 00:31:47,959 --> 00:31:49,959 Something happened, right? 573 00:31:49,959 --> 00:31:51,792 Some numbers were changed. 574 00:31:51,834 --> 00:31:52,999 Something happened. 575 00:31:52,999 --> 00:31:55,125 And this is happening all around us. 576 00:31:55,125 --> 00:31:57,709 You don't need to look far to get an example. 577 00:32:08,334 --> 00:32:10,250 So the personal cloud. 578 00:32:11,542 --> 00:32:15,834 There's a group at that meets out in Mountainview, California, 579 00:32:15,834 --> 00:32:19,999 called IIW and there's a big group of people that are working 580 00:32:19,999 --> 00:32:24,999 on this personal cloud, and I would, you know, implore you to take a look 581 00:32:24,999 --> 00:32:29,083 at what they are doing, search about personal clouds and start 582 00:32:29,083 --> 00:32:32,999 to become active members of this new community that we're 583 00:32:32,999 --> 00:32:36,209 starting to form, where we're actually concerned 584 00:32:36,209 --> 00:32:38,999 about where we are going. 585 00:32:39,334 --> 00:32:41,959 And that's what Made Open is. 586 00:32:41,999 --> 00:32:46,751 So I don't really have too much more that I have prepared to say. 587 00:32:46,751 --> 00:32:49,584 So I would like questions and feedback. 588 00:32:50,083 --> 00:32:52,918 That's what I would really like to open it up and do. 589 00:32:54,999 --> 00:32:56,417 Anybody? 590 00:32:56,751 --> 00:32:58,751 Yes, sir? 591 00:32:58,999 --> 00:33:02,501 AUDIENCE MEMBER: (Inaudible). 592 00:33:02,834 --> 00:33:05,792 TODD BONNEWELL: Well, I'm just one person. 593 00:33:06,083 --> 00:33:09,959 If you think about I mean, technically, I don't know if you are a developer 594 00:33:09,959 --> 00:33:11,999 or not, sir, but the question was how much 595 00:33:11,999 --> 00:33:14,542 of this personal cloud is done? 596 00:33:14,751 --> 00:33:16,999 And there's a bunch of people working on it. 597 00:33:16,999 --> 00:33:19,999 They have been working on it for six or seven years at IIW. 598 00:33:21,083 --> 00:33:25,125 The interesting thing when you sit in these sessions, 599 00:33:25,125 --> 00:33:30,167 you can tell it's they're guided by principles that you are happy 600 00:33:30,167 --> 00:33:34,667 to hear about, right, liberating people's data but almost 601 00:33:34,667 --> 00:33:37,584 the next questions out of their mouths 602 00:33:37,584 --> 00:33:40,375 is how do we make money? 603 00:33:40,751 --> 00:33:44,626 And that's where it's lost on somebody. 604 00:33:44,626 --> 00:33:48,083 That's where you can't make progress because you are still trying to figure 605 00:33:48,083 --> 00:33:52,125 out how do we give this personal cloud to somebody in its entirety so 606 00:33:52,125 --> 00:33:56,083 they can own their data, yet we still control it. 607 00:33:56,999 --> 00:33:58,334 And you can't. 608 00:33:58,334 --> 00:34:00,209 And it doesn't fit a business. 609 00:34:00,209 --> 00:34:01,999 It's not today fit a business model. 610 00:34:01,999 --> 00:34:03,125 This is for the people. 611 00:34:03,125 --> 00:34:04,125 Right? 612 00:34:04,125 --> 00:34:05,834 This is something we need several open source versions 613 00:34:05,834 --> 00:34:10,709 of personal clouds where people are working on a platform, to do this. 614 00:34:10,709 --> 00:34:14,584 And it doesn't take a lot to create a simple personal cloud. 615 00:34:14,584 --> 00:34:16,876 If you look at what you know, AWS, for example, what 616 00:34:16,876 --> 00:34:19,584 they are giving us is tools. 617 00:34:19,999 --> 00:34:23,417 Now, the setup process isn't easy but this is what we are used to. 618 00:34:23,417 --> 00:34:24,999 This is you know, we can't just tell people, here, 619 00:34:24,999 --> 00:34:26,999 install this software. 620 00:34:26,999 --> 00:34:30,542 Go to AWS, set up an account and here's how you upload. 621 00:34:30,999 --> 00:34:33,999 Here's how you manage your settings and all of that. 622 00:34:33,999 --> 00:34:35,083 It's not going to work. 623 00:34:35,083 --> 00:34:36,876 That's not a commercial product. 624 00:34:36,876 --> 00:34:37,999 We need to create a commercial product, 625 00:34:37,999 --> 00:34:40,125 but that always starts here. 626 00:34:40,125 --> 00:34:43,709 You know, what is Dropbox, but FTP, right? 627 00:34:43,709 --> 00:34:45,918 We do these things over and over and over again, 628 00:34:45,918 --> 00:34:50,959 until the point when one of us figures out to make money with it. 629 00:34:50,959 --> 00:34:54,292 It's always simplifying so the user can manage it. 630 00:34:54,999 --> 00:34:58,209 We need to grab on to this thing called a personal cloud. 631 00:34:58,501 --> 00:35:00,834 I'm sure a lot of people are already doing something 632 00:35:00,834 --> 00:35:05,083 similar to it, but the point is to share, how are you protecting your data? 633 00:35:05,083 --> 00:35:06,834 How are you encrypting it? 634 00:35:06,834 --> 00:35:08,792 What level of privacy can we expect when it 635 00:35:08,792 --> 00:35:13,209 ultimately gets to somewhere else, when we decide that we don't you know 636 00:35:13,209 --> 00:35:15,999 when I make the decision that I don't need 637 00:35:15,999 --> 00:35:20,083 to own my data the same way that somebody else does. 638 00:35:20,083 --> 00:35:21,999 You know, and I'm willing to say, okay, you know what, 639 00:35:21,999 --> 00:35:25,542 Amazon can have that and I'm not going to encrypt it. 640 00:35:25,542 --> 00:35:26,876 It is not that important. 641 00:35:26,876 --> 00:35:30,876 Or I encrypt it and lock it in a closet in my house. 642 00:35:30,876 --> 00:35:31,876 Right? 643 00:35:31,876 --> 00:35:32,876 But it's up to you. 644 00:35:32,876 --> 00:35:34,999 Your personal cloud is your personal cloud. 645 00:35:34,999 --> 00:35:35,999 It's your data. 646 00:35:35,999 --> 00:35:37,999 And so to answer your question, there's it's there's progress, 647 00:35:37,999 --> 00:35:41,918 but it's more important that just like with a personal computer, it's 648 00:35:41,918 --> 00:35:45,083 like there's a computer and it's in a room, and it's huge, 649 00:35:45,083 --> 00:35:47,792 and now it's many our pocket. 650 00:35:47,792 --> 00:35:50,083 You know, the same thing with a personal cloud. 651 00:35:50,083 --> 00:35:51,083 The idea is huge. 652 00:35:51,501 --> 00:35:52,876 We're doing it, though. 653 00:35:52,876 --> 00:35:54,334 You know, this is it's not new. 654 00:35:54,334 --> 00:35:57,584 So the idea is to take that and put it in our pocket. 655 00:36:03,083 --> 00:36:06,459 AUDIENCE MEMBER: (Inaudible question) TODD BONNEWELL: 656 00:36:06,459 --> 00:36:10,542 When you look at these products, you want to look at what the limations, 657 00:36:10,542 --> 00:36:13,999 who is owning your data and move from there. 658 00:36:13,999 --> 00:36:16,334 They will put putting all of our data in one place, this 659 00:36:16,334 --> 00:36:21,751 is where we are going as a people, like, we need to get our data in one place. 660 00:36:21,751 --> 00:36:24,501 The question is: Who are we going to trust with it? 661 00:36:24,501 --> 00:36:27,459 AUDIENCE MEMBER: There are products like home cloud and spider 662 00:36:27,459 --> 00:36:29,250 is more secure. 663 00:36:29,250 --> 00:36:31,999 We understand what they are doing but it's important 664 00:36:31,999 --> 00:36:36,834 to understand that there's more than just personal data. 665 00:36:36,834 --> 00:36:39,292 There's data that rainfall data, pollution data. 666 00:36:39,292 --> 00:36:44,125 So we don't own that and that's okay. 667 00:36:49,999 --> 00:36:51,167 So we've got to be able to use that data and this 668 00:36:51,167 --> 00:36:53,292 is where big data products are coming in. 669 00:36:53,292 --> 00:36:54,417 There is public utility right now it's just been used, you know 670 00:36:54,417 --> 00:36:56,999 to sell more products and there are companies like spelunk that are using it 671 00:36:56,999 --> 00:36:58,501 to send us ads. 672 00:36:58,501 --> 00:37:07,083 I appreciate what you are saying with personal data. 673 00:37:07,083 --> 00:37:08,542 There's a lot more than that. 674 00:37:08,542 --> 00:37:12,709 For example, if I die, many I data I no longer can set rules 675 00:37:12,709 --> 00:37:16,999 for it, but that's history, right? 676 00:37:16,999 --> 00:37:19,250 We need to figure out ways to mine historical data, personal data, 677 00:37:19,250 --> 00:37:21,999 social data, in ways using the new technologies that are 678 00:37:21,999 --> 00:37:23,542 coming out. 679 00:37:23,542 --> 00:37:24,792 TODD BONNEWELL: Yep. 680 00:37:24,792 --> 00:37:25,584 AUDIENCE MEMBER: To get somewhere and we need 681 00:37:25,584 --> 00:37:27,959 to have efficiencies. 682 00:37:28,125 --> 00:37:31,501 TODD BONNEWELL: Right. 683 00:37:31,501 --> 00:37:36,083 So if I can sum that question up, touched on there being public data that 684 00:37:36,083 --> 00:37:41,999 we need to think about and I agree, that it's not all personal, but ultimately, 685 00:37:41,999 --> 00:37:44,792 it's collected by people. 686 00:37:44,999 --> 00:37:47,959 So there was that, and then can you sum 687 00:37:47,959 --> 00:37:51,083 up the second part, I'm sorry? 688 00:37:51,083 --> 00:37:52,083 Can you sum it up? 689 00:37:52,083 --> 00:37:57,459 AUDIENCE MEMBER: I was saying, in addition, there's also data that comes 690 00:37:57,459 --> 00:38:03,999 that we as a society could use, such as pollution data, or rainfall data, 691 00:38:03,999 --> 00:38:08,584 and we've got to be there are now new technologies 692 00:38:08,584 --> 00:38:14,876 like hedging and map produce that try to make sense of it. 693 00:38:14,876 --> 00:38:16,999 That static data is also with spelunk that is taking data 694 00:38:16,999 --> 00:38:19,501 in motion so when we use with our smartphones, 695 00:38:19,501 --> 00:38:23,959 it's using that traffic they are bidding on sending you an ad. 696 00:38:23,999 --> 00:38:26,501 TODD BONNEWELL: Right. 697 00:38:26,501 --> 00:38:27,501 Okay. 698 00:38:27,501 --> 00:38:29,125 AUDIENCE MEMBER: So they can use that and turn it 699 00:38:29,125 --> 00:38:33,876 around for the use of people to make owe site more efficient. 700 00:38:33,876 --> 00:38:37,626 I mean, people are doing that right now with with trying to map cancer. 701 00:38:37,626 --> 00:38:40,417 TODD BONNEWELL: So taking that data and making things more efficient 702 00:38:40,417 --> 00:38:42,709 through its use, right? 703 00:38:42,792 --> 00:38:48,292 Yeah, absolutely and that public data that exists out there, that's ours. 704 00:38:48,292 --> 00:38:51,417 You know, and that's it's really not ours right now. 705 00:38:51,417 --> 00:38:55,334 Like, it's not well, it is I mean, it is individual because where else 706 00:38:55,334 --> 00:38:59,459 is the weather or whatever relevant, but to me, where I am, 707 00:38:59,459 --> 00:39:02,751 or where I intend to be or where I know people 708 00:39:02,751 --> 00:39:06,125 to be that I'm interested in, right? 709 00:39:06,209 --> 00:39:09,501 It's all the personal you know, without people on this planet, 710 00:39:09,501 --> 00:39:13,584 the rainfall does not get, you know, calculated and, you know, like, 711 00:39:13,584 --> 00:39:16,999 historically saved and it is what it is. 712 00:39:19,709 --> 00:39:21,751 We have the intention to leave our house tomorrow 713 00:39:21,751 --> 00:39:23,626 if it's going to rain. 714 00:39:23,626 --> 00:39:27,167 But, you know, some of us don't care if it rains. 715 00:39:27,167 --> 00:39:32,834 So public data, again, it's what is necessary for you? 716 00:39:32,834 --> 00:39:35,167 And there's always that need for for us to have some kind of system, 717 00:39:35,167 --> 00:39:38,209 but, again, it's a system of the people. 718 00:39:38,209 --> 00:39:40,834 You know, it's a system where you control that data, 719 00:39:40,834 --> 00:39:43,667 where you hold on to that and do what you see fit 720 00:39:43,667 --> 00:39:45,083 with it. 721 00:39:45,083 --> 00:39:46,584 You know, I believe we're owed these things just 722 00:39:46,584 --> 00:39:48,375 for being alive. 723 00:39:48,375 --> 00:39:51,834 What is more amazing than life on this planet. 724 00:39:51,999 --> 00:39:55,083 We are spinning on this rock, and we are fighting 725 00:39:55,083 --> 00:39:57,999 with each other over money. 726 00:39:58,334 --> 00:40:00,792 Like, all just things that we created. 727 00:40:00,792 --> 00:40:06,999 So, you know, just trying to organize some troops here. 728 00:40:08,125 --> 00:40:09,959 Any other questions? 729 00:40:11,999 --> 00:40:13,375 Good. 730 00:40:15,584 --> 00:40:17,083 All right. 731 00:40:17,083 --> 00:40:18,918 I appreciate your time. 732 00:40:18,999 --> 00:40:21,250 Thanks for having me at DEF CON. 733 00:40:21,250 --> 00:40:23,584 It's been a great first time and I look forward to talking 734 00:40:23,584 --> 00:40:25,999 with you out in the hall. 735 00:40:25,999 --> 00:40:26,999 (Applause). 736 00:40:26,999 --> 00:40:27,999 Thank you. 737 00:40:27,999 --> 00:40:27,999 So to let everybody know, the schedule that is printed, 738 00:40:27,999 --> 00:40:28,999 totally wrong! 739 00:40:28,999 --> 00:40:28,999 If you want to know what is actually going on in most 740 00:40:28,999 --> 00:40:31,292 of the talk rooms, go to updates.DEFCON.org. 741 00:40:31,292 --> 00:40:31,292 And the next talk is "Combatting Mac OSX/IOS," 742 00:40:31,292 --> 00:40:32,459 with Remy Baumgarten.